One consistent line across every point.

Client

Etia Charge

Industry

Services

To ensure global consistency across its points of sale, Chanel entrusted us with developing an interactive presentation that unified information on Précision, the brand's exclusive line, for all its sales staff.

Discovery

Building on the insights and needs our client shared, we developed a strategy to streamline how information is distributed across points of sale.

  • We created a questionnaire completed by the point-of-sale staff.

  • We analyzed the responses and looked for common patterns across the issues studied.

  • We proposed three possible approaches and chose the most efficient one.

We designed and developed a web platform to generate on-demand presentations using assets approved by the regional marketing team.